About this Expert Session
The EU Empowering Consumers for the Green Transition Directive is raising the standard for sustainability communications. Environmental claims must now be clear, accurate and supported by evidence, or businesses risk advertising bans, product recalls and fines of up to 4% of annual turnover.
In this Expert Session, you’ll learn how to identify high-risk claims, apply the new requirements to your own communications and reduce greenwashing risk with confidence through practical examples and a ready-to-use claims review toolkit.
Designed for marketing, sustainability, communications, compliance and legal professionals, as well as senior leaders responsible for brand reputation.
