The EU Empowering Consumers for the Green Transition Directive is raising the standard for sustainability communications. Environmental claims must now be clear, accurate and supported by evidence – or businesses risk advertising bans, product recalls and fines of up to 4% of annual turnover.
In this Expert Session, you’ll learn how to identify high-risk claims, apply the new requirements to your own communications and reduce greenwashing risk with confidence through practical examples and a ready-to-use claims review toolkit.
Designed for: Marketing, sustainability, communications, compliance and legal professionals, as well as senior leaders responsible for brand reputation.