
Greenwashing Directive in Effect Sep 2026: Is Your Brand Ready?
Learn how to align your sustainability marketing with the strict new EU rules to protect your brand from massive fines, ad bans, and public backlash.
Environmental claims are no longer just a marketing exercise – they are a legal, commercial and reputational risk. New legislation, including the Empowering Consumers Directive and the Green Claims Directive, is fundamentally changing how organisations communicate sustainability. Every claim must be accurate, specific and supported by credible evidence. Organisations that communicate responsibly strengthen trust and competitive advantage. Those that don’t – risk complaints, regulatory enforcement and reputational damage.
Why this matters
Break complex sustainability topics into clear, practical focus areas. Explore each one individually and build the knowledge needed to implement sustainability with confidence.
Understand how evolving legislation is changing environmental marketing and identify the claims that expose organisations to legal and reputational risk.
Navigate European sustainability communication requirements and ensure your messaging aligns with the latest regulatory expectations.
Build robust evidence to support sustainability claims and strengthen credibility with customers, regulators and business partners.
Communicate sustainability clearly, accurately and confidently while protecting your reputation and building long-term trust.
Expert Sessions
Focused sessions that help your team understand the issue, decide what matters, and move to the next step with more confidence.

Learn how to align your sustainability marketing with the strict new EU rules to protect your brand from massive fines, ad bans, and public backlash.
Expert tools
Our tools help teams move from uncertainty to a clearer next step before a sustainability question becomes a delay or risk.

The Sustainability Claims Review combines Flagship’s communications expertise with the latest European green claims legislation. It identifies potentially risky environmental claims and helps organisations strengthen them before publication.
Academy members receive monthly access to review webpages, PDF documents, visuals and social media content. The tool identifies potential greenwashing risks and provides practical recommendations to help you communicate with greater confidence.
Review a limited number of website pages and one visual or PDF to see how the tool identifies potential risks.
Review up to 1,000 webpages, 50 visuals, 20 social media posts or 5 video reels every month to identify potential greenwashing risks before you publish.
Flagship consulting support
When the topic needs company-specific work, Flagship Impact can support your team with assessment, implementation, and expert review.

When environmental claims require legal interpretation, evidence reviews or organisation-specific communication strategies, our senior consultants help you reduce greenwashing risk with tailored expert support.
Pricing
Membership gives your team access to current and past Expert Sessions, practical tools, and expert support across the sustainability topics companies are dealing with right now.
889
€74/month, billed annually. Save €179 per year.
Complete Academy access, including all sessions, tools, toolkits and direct expert guidance.
89
Cancel anytime. Save €179 with Annual Membership.
Stay current with expert guidance, practical tools and resources you can apply immediately.
39
One session. No commitment.
Join live, ask your questions and receive practical resources to use afterwards.
10–30% off
Save more with every additional member.
Give your whole team access to the same expert knowledge, tools and resources.
Ask a question. Get a clear answer and the right Academy resource or next step.